Marketing Process Missions and Functions

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Our MWR Marketing Mission is to deliver comprehensive marketing support and services directed toward maximizing usage, customer satisfaction, and profitability for MWR programs and services. Also, we provide research, analysis, and recommendations pertaining to market and business trends in formulating operational and strategic plans.

The following are a series of three separate briefings which together describe the installation marketing element's capabilities and contribution to program delivery.

You can download these briefings, tailor them to your installation and use them to describe your marketing capabilities to program managers, installation or garrison commander, as well as other interested staff agencies.

The first briefing describes the 2 marketing missions and 12 functions that the installation commander has a right to expect from the marketing operation. Additionally, the briefing discusses the skills necessary for a complete marketing operation

The second briefing is built around the complete marketing process and uses this as a focal point in explaining relationships and marketing's contribution to the program staff.

Finally, the third briefing points out marketing's role in the business planning process and describes one available tool

To download one or all of these PowerPoint Slideshow presentations and tailor it to your specific installation situation click either on the download button or on any of the briefings.

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