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MWR Brand Central

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Mission

Our MWR Marketing Mission is to deliver comprehensive marketing support and services directed toward maximizing usage, customer satisfaction, and profitability for MWR programs and services. Also, we provide research, analysis, and recommendations pertaining to market and business trends in formulating operational and strategic plans.

Voice

Brand Voice Guide

voice guide

This guide is for the MWR marketers, Public Affairs officials, command staff, and programs to use in supplying the exact voice to represent and promote the MWR brand.

Archive

This Screensaver is a downloadable executable file (.exe) which can be installed on a computer and displays the MWR brand while the computer is not in use.

For the archive Brand Central resource pages: home page; and downloads.

Logos

ogos

the Army MWR Logo is registered:
Logo

Alternate Logo without U.S. Army (for applications where logo is less than 1" or in embroidery applications where U.S. Army will not be read easily:

alternative logo


For vector based Graphics:
MWR White (eps) | Alt MWR White (eps)

Note: image file types other than GIF files will not open in an internet browser. To utilize these files, right click and download the images.

To download in Netscape, right click link and choose "Save Link Target As..." In Internet Explorer, right click the link and choose "Save Target As...."

Note: EPS and IL file types may save with an incorrect file suffix. During saving, rename the file suffix to be the appropriate .eps or .il to assure the the file will be usable in your graphics software.

Web


Agency Template This template is designated for the Agency web level

Download this template
Installation Template This template is designated for the Installation web level

Download this template
Facility Template This template is designated for the Facility web level

Download this template


Ad Campaigns

Full Circle

Toolkit

Visual Guidelines

Visual Guide

This guide is for the MWR marketers, Public Affairs officials, command staff, and programs to use in supplying the exact voice to represent and promote the MWR brand.

Mini Toolkit

Print

Contact Us

MWRbrand@conus.army.mil




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